Automotive digital marketing company accelerates expansion with UKG Ready suite integration

Fort Lauderdale, Florida – In today’s rapidly evolving business world, scaling operations while maintaining high standards of service is no small feat. For Unite Digital, a women-led leader in digital marketing for the automotive industry, this challenge is met head-on thanks to a strategic partnership with UKG, a leading provider of HR, payroll, and workforce management solutions. This collaboration, focused on leveraging the UKG Ready® suite, has played a pivotal role in propelling Unite Digital’s rapid growth, making it a trailblazer in the automotive sector.

Founded in 2016, Unite Digital has quickly become a force to be reckoned with in the digital marketing world, providing specialized services to automotive dealers and manufacturers. With nearly 100 employees spanning multiple states, it has earned recognition as one of the fastest-growing companies for women in business. But as the company expanded at a breakneck pace, it faced the complex challenge of managing a growing workforce, payroll, and compliance, all while keeping customer service at the forefront.

Unite Digital’s journey with UKG began in 2024 when the company embarked on a major hiring initiative to support its continued expansion. The company needed an HR, payroll, talent management, and timekeeping solution that was not only automated and intuitive but also capable of scaling rapidly to meet the demands of its fast-growing team. The ability to deliver exceptional customer support played a crucial role in Unite Digital’s decision-making process when selecting a vendor.

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Sara Riley, Director of Human Resources at Unite Digital, emphasizes the importance of customer support and customization in their choice of UKG. “Unite Digital has a customized approach to supporting its clients, and we demand the same customer-crazy experience we deliver from our own vendors,” said Riley. “UKG’s customized support approach to payroll processing and compliance has exceeded my high expectations. UKG’s payroll and tax experts offered invaluable advice and guidance when conducting a full audit to ensure that every detail is meticulously checked.”

The UKG Ready suite, with its comprehensive suite of HR and payroll tools, has proven to be a game-changer for Unite Digital. The deployment of this solution has not only streamlined operations but has also dramatically improved the efficiency of the HR team. AI-powered features within UKG Ready have automated many of the tedious administrative tasks, such as recruiting and onboarding, giving HR professionals more time to focus on what matters most: people.

“Our CFO has noticed a huge difference with UKG, and my job is much more productive and rewarding now,” Riley noted. “With UKG Ready, I can devote more time to our people and their work experiences, which is much more helpful to an organization experiencing continued growth.”

One of the standout features of the UKG Ready suite is its ability to integrate seamlessly with existing systems, making the transition smoother for companies like Unite Digital. Riley’s team has been particularly impressed by the level of support they received throughout the implementation process. “The level of support we’ve experienced with UKG is the exception in the marketplace and has been nothing short of amazing,” Riley said. “Immediately after selecting UKG, we had a call with our project manager, a kickoff meeting with our implementation team, and ongoing support from team members who not only stepped up but anticipated our needs throughout every phase of deployment. The difference between UKG and our previous vendors was night and day.”

This hands-on approach to support from UKG has made a significant impact on Unite Digital’s growth trajectory. The company has been able to focus on scaling quickly without sacrificing quality or customer service. By providing a reliable HR and payroll solution, UKG has helped position Unite Digital for long-term success, allowing the company to concentrate on its core business: delivering exceptional digital marketing services to the automotive sector.

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Riley also praised the UKG team’s alignment with the company’s culture and mission, highlighting the importance of shared values in a successful partnership. “What sets UKG apart from any other solution or technology organization I’ve worked with are the people,” Riley added. “Everyone at UKG is so positive and goes the extra mile. They match our culture and mission to deliver seamless customer experiences.”

Bob DelPonte, EVP and Chief Customer Experience Officer at UKG, emphasized the importance of seamless technology implementation for growing businesses. “For growing businesses, a successful launch and seamless technology implementation isn’t just a nice-to-have — it’s mission-critical,” DelPonte explained. “Getting it right from day one means organizations have a robust infrastructure to start streamlining operations, improving compliance, and delivering a better employee experience immediately, which ultimately fuels faster growth and long-term sustainability.”

As Unite Digital continues to grow, the partnership with UKG is likely to remain a cornerstone of its success. By combining cutting-edge technology with a people-first approach, UKG Ready is helping to shape the future of HR and payroll for rapidly expanding companies. For Unite Digital, the result has been a more efficient, productive, and rewarding workplace — one that’s well-equipped to handle the challenges of the digital age while maintaining a personal touch.

In the fast-paced world of digital marketing and automotive services, staying ahead of the competition requires not just innovation but also the right tools and partnerships. For Unite Digital, UKG has proven to be an invaluable ally in fueling growth and ensuring that the company remains on track to meet its ambitious goals. With UKG Ready at the helm, the future looks bright for this dynamic, woman-led powerhouse.