City of Pembroke Pines launches Every Day Counts water safety campaign to raise awareness about drowning prevention throughout the community

Pembroke Pines, Florida – In a simple but striking approach to public awareness, the City of Pembroke Pines has launched its “Every Day Counts” water safety campaign, using a daily visible number across the city to highlight a message that officials say cannot be repeated often enough: drowning is preventable.

Throughout the month of May, recognized nationally as Water Safety Month, residents in Pembroke Pines will notice a changing number displayed on city digital signs, the city website, and other communication platforms. That number represents the days since the last drowning in the city, updated every day as part of a broader effort to keep water safety constantly in view.

At first glance, it may seem like a small detail on a screen or sign. But city officials say the intent is much deeper. The number is designed to act as a reminder, a conversation starter, and a quiet prompt for families to think about safety around water in everyday life.

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“The City is posting this number to raise awareness, start conversations, and remind our community that drowning is preventable. Residents may see this number on City digital signs, the City website, and other communication channels. The goal is to keep water safety top of mind—not only during swim season, but every day.”

In a state like Florida, where water is part of daily life, the message carries particular weight. Pools, canals, lakes, and backyard water features are common across neighborhoods, meaning exposure to water is constant, not seasonal. That reality is a key reason the campaign emphasizes daily awareness rather than occasional reminders.

Officials point out that drowning can happen quickly and without noise or warning, often in situations where adults believe everything is under control. That is why prevention efforts are focused not only on children but also on parents, caregivers, and the broader community.

Simple safety steps remain at the center of the campaign’s messaging. Active supervision, proper barriers around pools, swim lessons at an early age, and CPR training are all highlighted as practical tools that can reduce risk. City leaders emphasize that none of these measures alone is enough, but together they can significantly lower the chances of tragedy.

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The urgency behind the campaign is supported by troubling statistics shared by the city. Drowning is the leading cause of death for children ages 1–4 nationwide. In Florida, the situation is even more severe, with the state consistently ranking at the top for child drowning deaths. More than 100 children die from drowning each year in Florida, and many of these incidents occur in residential pools, often when children were not expected to be near water at all.

These figures underline why the “Every Day Counts” message is not framed as a seasonal warning but as an ongoing responsibility shared by the entire community. Officials hope that by making the passage of time visible, families will pause more often and reflect on their own safety habits at home.

Residents seeking additional information about water safety initiatives and prevention resources can visit www.ppines.com/everydaycounts. The city says the campaign will continue throughout May, but the message is meant to last far beyond a single month.

In a community surrounded by water, officials say awareness is not optional—it is a daily commitment.