Fresh From Florida surpasses 1.5 million followers as statewide agricultural campaign gains massive online momentum across digital platforms

Florida – Florida’s signature agricultural marketing campaign has reached a major digital milestone, with the Fresh From Florida program surpassing 1.5 million followers across its combined online platforms, newsletters, youth initiatives, and community engagement efforts.

State officials announced the achievement this week in Tallahassee, highlighting the rapid growth of the program since early 2023. What started with just over half a million followers has now expanded to more than 1.5 million people, reflecting a gain of roughly 1 million supporters in a little more than three years.

The program, run by the Florida Department of Agriculture and Consumer Services, has built its audience through social media engagement, educational outreach, cooking programs, and consumer-focused campaigns designed to connect Floridians with locally grown products.

Wilton Simpson praised the milestone as a reflection of both consumer interest and the strength of Florida’s agricultural community.

“The unprecedented success and growth of the Fresh From Florida program is a testament to Florida’s farming families, who are the backbone of our state and grow the fresh, affordable food that nourishes our communities,” Simpson said. “I am proud to support our farmers, ranchers, and fishers, and you can too by following the Fresh From Florida Program online and buying Florida-grown products when shopping at your local grocery store.”

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The Fresh From Florida brand serves as the state’s primary agricultural marketing identity, promoting more than 300 different commodities produced across roughly 44,000 farm operations. These farms stretch across the Sunshine State and help support a major sector of Florida’s economy.

Agriculture and agribusiness remain one of Florida’s largest industries, contributing more than $200 billion annually. The state also leads the nation in the production of several key crops, including bell peppers, grapefruit, Valencia oranges, sugarcane, fresh market tomatoes, and watermelons.

Officials say the program’s growth is not just about numbers online but about building awareness of where food comes from and encouraging consumers to support local growers. By following the program’s platforms or choosing Florida-grown products in stores, residents and visitors directly contribute to the survival and expansion of the state’s farming communities.

Beyond social media, the program has expanded its reach through educational initiatives such as Jr. Chef University, which introduces younger audiences to Florida agriculture and teaches cooking skills using locally sourced ingredients. The Fresh From Florida Club and newsletter subscriptions have also played a role in strengthening engagement with consumers who want to stay connected to seasonal produce and recipes.

The state encourages residents to explore what is currently in season and learn more about Florida agriculture through its official website, FollowFreshFromFlorida.com. The platform features recipes, product spotlights, and updates about the state’s agricultural industry.

A celebratory video marking the milestone has also been released, showcasing the program’s growth and its connection to Florida’s farming heritage.

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Supporters of the initiative say the growing digital presence helps bridge the gap between consumers and the farmers who supply their food. With more than 300 commodities produced across the state, Florida agriculture continues to play a central role in both the local economy and national food supply chains.

As the Fresh From Florida program continues to expand its reach, state leaders say the goal remains the same: strengthen awareness of Florida-grown products, support farming families, and ensure the long-term stability of one of the state’s most important industries.

More information about the program and the Florida Department of Agriculture and Consumer Services can be found at FDACS.gov.